About us
The Story of Rustom Rice
A Name with Strength
“Rustom” is a Parsi name that means warrior — a symbol of strength, honesty, and resilience. Paired with rice, our hero ingredient, it reflects who we are: rooted in tradition, yet bold in vision. Like the communities we draw inspiration from, we stand for passion, honesty, and heart in everything we do.
Where Two Cultures Meet
Parsi and Maharashtrian cuisines both celebrate food with an unmatched love and depth. By bringing them together, we create dishes that are improvised, modern, and full of character. This fusion isn’t just on the plate — it’s in the shared values of both cultures: a love for heritage, music, and vintage objects, and a refreshing honesty that we bring into our brand.
The Spark Behind the Brand
Rustom Rice began with a simple idea: to serve meals that are wholesome, practical, and satisfying, while fitting seamlessly into the urban lifestyle. Our food is rooted in heritage but designed for today’s consumer — someone who seeks authenticity, nutrition, and convenience in every bite.
Founder’s Perspective
At Rustom Rice, our vision is simple: to become a takeaway brand that’s easy to eat at any hour and any place. Whether at home, in the office, at the park, or even at an event, our convenient packaging and wholesome food make it effortless to enjoy. Designed to beat everyday hunger, our meals are nutritious, practical, and deeply satisfying. We grow with customers who value culture, quality, and consistency — and extend the same philosophy to our franchise partners.
Our Vision
Rustom Rice aspires to be India’s most respected fusion food brand — bringing Parsi-Maharashtrian flavors to the world in a way that is thoughtful, modern, and scalable. We believe wholesome food is not just about taste, but about delivering comfort, nutrition, and convenience in every bite.
Our Mission
We reimagine Indian recipes with intelligence and intention, crafting meals that balance nutrition with satisfaction. Every dish is served in secure, tamper-proof paper bowls, with spoon-friendly ingredients and three portion sizes to suit every appetite. Our service is always clean, quick, and efficient — proving that fast doesn’t have to mean junk.
Designed for Growth
Our innovative QSR model is built for scale — simple to operate, quick to serve, and designed with user experience at its core. From recipe engineering to packaging, brand identity to outlet interiors, every element of Rustom Rice has been thoughtfully created. This makes our franchise model easy to run yet deeply rewarding, offering real value to both customers and business partners. Together, let’s take this fusion of tradition, nutrition, and design to every corner of India and beyond.
